Role: Creative Lead / Sr Art Director / Designer
Paid Non-Promo social videos, static posts and banners. Boarding out and directing the motion team in editing footage to create high-energy general video posts to engage new customers and display a range of products. Designing campaign statics and creating campaign copy lines in collaboration with a writer. 3 variations on the posts were directed, through editing, at men, women, and parents. There were also 3 different design directions explored.
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Agency: Wellcom Worldwide, NYC (2022)