Role: Creative Director / Designer
"Ireland 100, Celebrating a Century of Irish Arts & Culture" at The Kennedy Center, Washington D.C.
I was honoured to be approached by the Kennedy Center, the U.S. national monument to JFK, to create the identity for their 2016 festival of arts & culture.
100 years after the 1916 rising which led to Ireland's independence, the Kennedy Center celebrated Ireland's creativity through; dance, music, theatre, film and literature over the course of 3 weeks, May 16th-June 5th 2016. I was tasked with creating a versatile and distinct visual language for the festival. The logo and its variants dance and move as a performer would.
Vice President Joe Biden along with Taoiseach Enda Kenny opened proceedings. Astronaut Buzz Aldrin was amongst the guest speakers.
—
Freelance/Independent Contractor project
Role: Senior Art Director
Awards:
American Advertising Federation (AAF) 2018 Best Of Show Addy Award for "Blissmas" campaign.
To launch category leader Massage Envy's new service "Total Body Stretch" to their 1.65m members and the U.S. at large, we created Train Like A Pro. The first completely online elimination contest run through social and with public voting on the responsive microsite.
Everyday athletes were chosen from a nationwide search to achieve a personal goal while incorporating Total Body Stretch into their regimes and posting on their channels about their progress. The winner took home $5k + 1 year of free ME services. It's online X-Factor minus Simon Cowell (phew!).
We also created the There's A Better Way social campaign to further highlight the new "Total Body Stretch" service as well as Clearly Confident a campaign around ME's skin care services.
Aaaaand to round out the year we created concepts for the Blissmas Holiday season, the client chose one (the safer option) but I prefer the idea featured with Carolers literally singing the praises of Massage Envy's services. Enjoy!
—
Agency: SapientRazorfish, NYC (2017)
Role: Associate Creative Director / Sr Art Director & Designer
From Dublin to Amsterdam, Berlin, London and Madrid, from The Oscars, to theatre, to luxury bags, renowned tech companies and booze brands, here are some projects I worked on in 2024... to date :)
Clients: TikTok, Chapman Made, Soldaat van Oranje, *Diageo and more.
Concept, art & creative direction/design.
Video, Social, Print, Brand.
*Rockshore Video Credit: Dillon Ward (Videographer)
—
Agency: Monks, EMEA Market (2024)
Role: Associate Creative Director
A pitch to win American Airlines as Chase bank's new partner card. We created an add-on to the existing AA App called Sphere that worked as a travel companion from booking to arrival. We would also create an immersive experience to launch the partnership and help drive acquisitions.
—
Agency: Roar–Publicis Groupe, NYC (2016) *pitch work
Role: Freelance Senior Art Director
We were tasked with continuing the ESBN message to the Irish nation about using electricity in the most efficient manner to help the national grid function at its best capacity and ultimately help the environment too. There are two main factors to this, when the weather is windy and to avoid major usage between the hours of 5-7pm when generally activity is at its peak and strains the grid. We also launched the ESBN Online Account that gives the user essential info on their usage to help people view how they are consuming electricity and allow them to have the tools to use their appliances more efficiently.
We wanted to create a movement and encourage people across Ireland to join the journey to better electricity consumption for the whole of Ireland. We wanted this campaign to feel very genuine and unstaged so we cast real people to make the ads more relatable and feel like day-to-day scenes in a range of Irish homes.
We created a full 360 campaign in little to no time with 4 TV spots along with radio, online ads, press, Dynamic OOH and standard OOH.
A whirlwind project with the TV leading as relatable films to various Irish people in different home environments.
This campaign also launched the brand’s new platform “Energising your everything”.
—
Agency: Droga 5, Dublin (2023)
Role: Creative Lead / Sr Art Director / Designer
Paid Non-Promo social videos, static posts and banners. Boarding out and directing the motion team in editing footage to create high-energy general video posts to engage new customers and display a range of products. Designing campaign statics and creating campaign copy lines in collaboration with a writer. 3 variations on the posts were directed, through editing, at men, women, and parents. There were also 3 different design directions explored.
—
Agency: Wellcom Worldwide, NYC (2022)
A selection of identity work for various brands including; The Brooklyn Arts Council (Alive With Art), The Kennedy Center (Ireland 100), fashion designers Sinéad Lawlor and Claire Diederichs amongst others.
Role: Art Director / Designer
Lady Gaga played the final gigs ever at the iconic Roseland Ballroom (NYC) in April 2014. Verizon wanted to display the power of its wireless network. The best way to showcase this power? Prove it. Using the Verizon Network we seamlessly live-streamed the gig to an audience of thousands of Gaga 'Monsters' across the United States.
Deliverables: Microsite w/live stream functionality and multiple camera toggle options, Social and OLA.
Press: NY Times / The New Yorker / Forbes / Rolling Stone / Time / Huffington Post
Full performance here.
—
Agency: McGarrybowen, NYC (2014)
*Lady Gaga performing ‘Just Dance’ live at Roseland Ballroom. All the rights belong to Lady Gaga.
Role: Creative Lead / Sr Art Director / Designer
Creating, concepting and designing 40 organic social posts for Tempur and their nearly 50k followers on IG over the course of 7 months (April-Nov ‘22).
Content was focused through the lens of being educational, fun & interesting, providing factual, useful information around sleep, and tying this info back to a Tempur product or feature without being overtly ad-like. This was achieved through a mix of on-image copy, post copy, and visuals working in tandem to convey various messages and info.
The feed is designed to be consistent visually and tonally while also differentiating each post’s content to feel unique. Posts were a mix of stills, motion (video & gif), and graphics. As well as UGC.
Some of the motion posts at the below links:
Jet Lag
Zero Gravity Feature
Father’s Day
—
Agency: the lab, NYC (2022)
Role: Associate Creative Director on concept, storyboard and script creation plus consultation for TVC development.
The 2nd in a series of TVC spots for playMGM Casino’s App. “Your Move” focuses on the launch of the new feature ‘Live Dealer’ which gets you as close to the real thing as possible. The TVC emulates the tension building while experiencing a hand in play. The SFX highlight the heightened senses as play develops into a crescendo.
—
Agency: SapientRazorfish, NYC (2018)
Role: Creative Director / Designer
Various work for BAC including a range of program postcards, rebranding for the BAC's Alive With Art initiative (2017) and various work for BAC's Annual Gala Ball (2017 & '18) and 50th Year Anniversary (2016).
—
Freelance/Independent Contractor project
Role: Creative Director / Designer / Art Director
DD and ISCD are innovation-based dental practices situated in Dublin’s IFSC area. In 2020 & 2021 they asked me to create a brand and identity for ISCD as well as reenvision DD’s website and digital presence to match their youthful innovative approach to dental care.
I worked alongside founder Gregg Barry to establish a unique and beautiful look and feel for the clinics and helped establish both as award-winning facilities at the cutting edge of tech and dental care.
View full Style Guide for DD here.
—
Freelance/Independent Contractor project
Role: Senior Art Director
The Magnum Pop-Up Store returned to NYC (May 2017). We were tasked with sourcing and briefing an artist to create a one-off piece exclusively for the store that would encourage selfies and other UGC content. The mural needed to reflect the brand and the energy of NYC as well as be an item to draw people into the store.
We sourced NYC based artist and designer Isabel Castillo Guijarro because of her bold, simple style that has a feminine empowerment edge and summer vibes.
With a lot going on in the store between the dipping bar and other items the mural was the star of the show and Instagram was filled with #MagnumNYC posts featuring the piece. Check out some posts here and here.
And there's plenty of press coverage too; Cosmopolitan, Refinery29, The Daily Mail, Insider, and In The Know.
—
Agency: Carrot–The Vice Digital Agency, NYC (2017)
Role: Senior Art Director / Designer
Kargo hosted a dinner for "Art That Celebrates the Water, Light and Sky of Central Park." Frieze attracted art lovers to Randall’s Island where Kargo hosted the dinner. Deliverables included the menu and invitation for the event.
Full article in the Wall Street Journal.
—
Freelance/Independent Contractor project
Role: Senior Designer
Campaign highlighting the benefits of remaining in the EU to Irish citizens. The campaign hinged on the line "Together for... " then listed the various reasons alongside typographic illustrations including all the EU member countries.
Featured here are; Peace, shopping, travel, and finance.
Deliverables: Print–Outdoor, postcards. Digital–OLA, website.
—
Agency: Language, Dublin, Ireland (2010)
Multiple Samsung projects.
‘Galaxy Fold’ Device Launch
Samsung launched the world’s first folding device (phone, tablet, personal computer all-in-one). We worked on the global assets for the Experience Stores promoting the pre and post-launch of this groundbreaking device.
The World of 5G
Samsung is looking to lead the evolution to 5G technology and its capabilities. In order to display Samsung’s expertise and foresight as to the potential of this new technology, we were tasked with creating a hub of educational information that could communicate, in a pragmatic manner, what 5G means for the everyday human. Leveraging strategy, we utilized some key communities, such as gaming and health, to give tangible examples of how 5G will change the world and people’s daily lives as well as a little history from 3G to 5G for further context on the evolution. Visit The World of 5G.
‘Galaxy S10 5G’ Phone Launch
Full landing page here.
‘Galaxy Note 10’ Phone Launch
Concept and creation of global assets to promote the launch of Samsung’s latest device the Galaxy Note 10 and to encourage people to visit a Samsung Experience Store which are located all over the world. PublicisSapient are the lead agency in creating and distributing the visual and copy approach. The assets appeared online, in social and in the stores.
Personalised In-Store Experience
An in-store device screen designed and concepted to create intrigue by using unusually pared words and images. Once the user approaches the phone the screen asks “Are You the Right Person for this Phone?”. The user is then brought through a series of 3-4 scenarios and questions based around the phone’s features but not in an expected way. The answers then generate a personality or match, eg. ‘The Architect’ and gives details as to why they are this while highlighting which phone features match their traits. Users could then receive an art print of the resolve screen to their email.
—
Agency: Publicis Sapient, NYC (2019)
Role: Founder / Creative Director
Born out of a passion for creativity FTLO was established by Ivor Noyek & Shane O'Driscoll in November 2008. FTLO is an international creative community and platform to showcase talent, both upcoming & established, via exhibitions, events, workshops and networking opportunities in accessible and contemporary environments.
To date there have been 15 FTLO events held in Ireland and NYC.
Visit FTLO's site here for full details of events.
Role: Creative Director / Designer
Limited Edition poster created for Little Bear Film. The poster was awarded to the film's funders. The film received critical acclaim in Ireland, USA, and Canada.
—
Freelance/Independent Contractor project
Role: Senior Designer
Signage for contemporary art gallery TBG+S in Dublin, Ireland.
TBG+S is an artists community in the heart of Dublin city centre. Founded in 1983, the building houses thirty artists’ studios in which professional visual artists make their work. Work made in the studios is exhibited around Ireland and internationally.
—
Agency: Language, Dublin, Ireland (2012)
Role: Senior Art Director
Jägermeister are struggling with the Millennial audience and have dropped behind rival shot drinks as first choice in bar. To accompany a broad digital campaign to reinvent the brand's appeal we created a PR worthy concept to boost Jäger's awareness and appeal to the key Millennial market.
The brand would purchase an island off the Miami coast, literally putting Jäger on the U.S. map forever. Tapping into the insight that Millennials are makers/creators the island is used to host and explode their talent with massive exposure for both the makers and Jäger, showing that Jäger, more than any other shot brand, understands it's audience.
—
Agency: Roar–Publicis Groupe, NYC (2016) *pitch work
Role: Creative Director / Designer
Various work and a case study showing the process for designing the branding & identity for MotM. Deliverables included; logomark, brand guidelines, and social media profile assets.
The double M emblem is made up of two directional arrows referencing the movement of the migrants from one place to another.
—
Freelance/Independent Contractor project
Ongoing personal project.
Role: Senior Designer
Two bilingual catalogues for "Where Borders Meet" a collaborative project between Graphic Studio Dublin, a not for profit printmaking studio Est.1960, and Polish studio Dwory Karwacjanow i Gladyszow.
—
Agency: Language, Dublin, Ireland (2009-'10)
Role: Designer
To celebrate Helvetica's 50th anniversary designers around the world created posters documenting an inspirational moment that happened within a year of Helvetica’s lifetime (1957-2007) creating a visual diary of Helvetica's existence.
I chose the election of Nelson Mandela (Madiba) as the first black President of South Africa. Focusing on the voters that year, the design is referential to the 62.6% moving forward with their vote for progression, growth and change (solid lines) and the other 37.4%, whose vote for other regimes is faded and left behind (dashed lines). The lines are derived from the geographic outline of South Africa and image of the lines of people waiting to cast their vote for the first time.
—
Freelance/Independent Contractor project
Role: Senior Designer (Concept, storyboard, animation, art direction, design, SFX)
Awards:
The "Stop the Spread" campaign won Gold at the An Post Direct Marketing Awards 2012.
A 14 year old boy today, is on average 3 stone heavier than his grandfather was at the same age. Most of the weight gain has happened over the last 20 years. So how have we come to this? safefood weighs up the facts...
This video aims to highlight some of the misconceptions we have created in our society that mask the reality of weight gain in modern times.
—
Agency: Language, Dublin, Ireland (2012)
Role: Graphic Designer
Curation, design and production of the permanent exhibition in the National Print Museum of Ireland. The identity incorporates typefaces from the museum’s archive in the wayfinding and labeling system.
This project is featured and archived on 100 Archive in their permanent collection. 100 Archive is a living archive which maps the best of the past, present and future of Irish graphic design.
View the project on 100 Archive here
—
Agency: Language, Ireland (2012)
Role: Senior Designer
Bilingual Annual Report for the OCO. Die-cut & metallic ink print cover with fluorescent print finish interior.
—
Agency: Language, Dublin, Ireland (2011)
